CAPTURE THE EMOTIONAL PULL OF
UNDERTOW THROUGH A CYANOTYPE COLOR SCHEME,
WATER, MOVEMENT, TACTILE ANALOG TEXTURES,
COMBINING HANDMADE PRINTS
AND DIGITAL ARTWORK.
CREATIVE DIRECTION
IDENTITY DESIGN
ALBUM PACKAGING
DEVELOPED THE VISUAL IDENTITY AND PACKAGING
FOR RUBY ALEXANDER’S EP ALBUM, UNDERTOW,
USING ORIGINAL HANDMADE PRINTS AS
THE FOUNDATION FOR THE FINAL SYSTEM.
UNDERTOW
EVERY IMAGE BEGAN AS A HANDMADE
PRINT BEFORE BEING SCANNED AND
DEVELOPED INTO THE FINAL IDENTITY.
