












EVERY IMAGE BEGAN AS A HANDMADE PRINT
BEFORE BEING SCANNED AND DEVELOPED
INTO THE FINAL IDENTITY.

CAPTURE THE EMOTIONAL PULL OF
UNDERTOW THROUGH CYANOTYPES, WATER,
MOVEMENT, TACTILE ANALOG TEXTURES,
COMBINING HANDMADE PRINTS
AND DIGITAL ARTWORK.
CREATIVE DIRECTION
IDENTITY DESIGN
ALBUM PACKAGING
DEVELOP THE VISUAL IDENTITY
FOR RUBY ALEXANDER'S EP,
UNDERTOW,
FROM CONCEPT THROUGH
FINAL ALBUM PACKAGING
RUBY
ALEXANDER
