EVERY IMAGE BEGAN AS A HANDMADE PRINT
BEFORE BEING SCANNED AND DEVELOPED
INTO THE FINAL IDENTITY.
CAPTURE THE EMOTIONAL PULL OF
UNDERTOW THROUGH A CYANOTYPE COLOR SCHEME,
WATER, MOVEMENT, TACTILE ANALOG TEXTURES,
COMBINING HANDMADE PRINTS
AND DIGITAL ARTWORK.
CREATIVE DIRECTION
IDENTITY DESIGN
ALBUM PACKAGING
DEVELOPED THE VISUAL IDENTITY AND PACKAGING
FOR RUBY ALEXANDER’S EP ALBUM, UNDERTOW,
USING ORIGINAL HANDMADE PRINTS AS
THE FOUNDATION FOR THE FINAL SYSTEM.
UNDERTOW
DOWNLOAD THE PROJECT DECK HERE
Capture the emotional pull of Undertow through A cyanotype COLOR SCHEME, water, movement, tactile analog textures, combining handmade prints and digital artwork.
Developed the visual identity and packaging for Ruby Alexander’s EP ALBUM, Undertow, using original handmade prints as the foundation for the final system.
CREATIVE DIRECTION
IDENTITY DESIGN
ALBUM PACKAGING
UNDERTOW
DOWNLOAD THE PROJECT DECK HERE
EVERY IMAGE BEGAN AS A HANDMADE PRINT
BEFORE BEING SCANNED AND DEVELOPED
INTO THE FINAL IDENTITY.