EVERY IMAGE BEGAN AS A HANDMADE PRINT
BEFORE BEING SCANNED AND DEVELOPED
INTO THE FINAL IDENTITY.
CAPTURE THE EMOTIONAL PULL OF
UNDERTOW THROUGH CYANOTYPES, WATER,
MOVEMENT, TACTILE ANALOG TEXTURES,
COMBINING HANDMADE PRINTS
AND DIGITAL ARTWORK.
CREATIVE DIRECTION
IDENTITY DESIGN
ALBUM PACKAGING
DEVELOPED THE VISUAL IDENTITY AND ALBUM PACKAGING
FOR RUBY ALEXANDER’S EP, UNDERTOW,
USING ORIGINAL HANDMADE PRINTS AS
THE FOUNDATION FOR THE FINAL SYSTEM.
UNDERTOW
